PageFab Features

 

PageFab is a database system for generating, publishing and maintaining e-commerce websites of unlimited size from the security of your own premises.

PageFab will make your products more visible than other e-commerce systems, drawing more customers, and making you more money.

PageFab will get your business online fast and with total control. The sooner you begin, the sooner you can start selling your products to the world.

PageFab is completely customizable. If new needs or requirements emerge they can be added to your specifications.

PageFab telescopes the design and implementation cycle, reducing cost

 

Static HTML vs. dynamic HTML

Most e-commerce systems return product information in temporary pages. These are generated by online database applications in response to user queries. This information is not indexed by search engines such as Google.

A PageFab website is completely indexable by search engines. This will increase the selling power of your website and gives your site a competitive advantage. If people are searching for products you offer, your pages will show up. Dynamic HTML pages will not.

Dynamic HTML page names are long and cryptic, filled with question marks and special characters. Depending on the system used, they may be impossible to bookmark. PageFab product names and page names are the same. They are easy to remember, to bookmark, and to forward to others.

 

Security and Control

There is no reason why the entire content of your website should not be created, changed, published and maintained from your own computers on your own premises. PageFab offers you that choice.

All your product information and content is in your possession at all times. This gives you more freedom to test and verify changes to your site content before publication.

While updating your product files your staff can

  • change descriptive copy or prices
  • generate the product page
  • preview it locally
  • refine changes until satisfied
  • publish the page to your website
  • verify the website copy

All without exiting the product screen.

PageFab gives you an unsurpassed measure of flexibility and control over your site content.

Having a locally situated multiuser database manage your site improves productivity and flexibility. As many people as desired can be updating your site content. Each of them, or a designated person, can publish changes.

Changes can be published on a page-by-page basis, for any selected set of products, for subcategories or categories, or for the entire site. Redundant publish operations are bypassed for each web page and image.

Your entire website can be generated and/or published with a single command. If you simultaneously change the site content en masse and change ISPs (Internet Service Providers) you can regenerate and publish everything without intervention.

 

Other Features

All products have full page listings integrated with the shopping cart. Single or multi-item formats (for different models/options/prices) are automatically generated.

Product descriptions can accommodate over 4000 characters of descriptive copy. This gives you greater freedom to describe features and benefits, and to create content for the search engines.

Products can be easily moved between categories or subcategories. Your web content is automatically updated.

Link pages to your products can be

  • image based or text only
  • arranged in table layouts that are standardized but individually customizable
  • support modifiable link image sizes

All product pages support full navigation to your entire website, and to adjacent products and the link table. This is important because search engines will route many of your first time visitors to product pages rather than to higher level pages

 

Implementation

The focus is on getting your products online and selling as quickly as possible within a comprehensive and powerful support system.

1) Establish a domain name and ISP account

If you do not already have these available, domain names can be found quickly and registered with a variety of domain name registrars.

There are a wide range of competitive ISP services available to host your site. Registering a name and establishing an account can be done very quickly.

2) Install PageFab

The database system and files can be installed quickly in single user or multiuser configurations.

3) Create a shopping cart account

A fully featured shopping cart can be set up as quickly as your domain and ISP accounts. Progressive refinement to match the look and feel of your website, and to refine other options can be added as necessary.

4) Design, create, and approve website templates

This is the part of the process that requires the most time. The templates define a consistent look and feel for your website, or for different portions of your website.

5) Populate your files and begin publishing to the web

This can involve both direct keyboard entry and transfer from other sources. If a large amount of data is stored in spreadsheets, documents, or existing data files it may be more cost effective to write import programs than to manually transpose information.

6) Register with search engines

This process will accelerate your site’s visibility on the web. Recurrent registrations help maintain that visibility if they are done regularly but not too often.

For convenience, a link page to the registration URLs will be provided within PageFab.

7) Adapt and refine your PageFab system

This is an iterative process. Your system is fully customizable. Extensions and changes will be added as necessary.

 

For an online preview of PageFab's look and feel click here.

To see how an existing system uses PageFab, check out the website for St. Andrew’s Church Supply at www.standrewschurchsupply.com. This website first came online in mid-December. It currently consists of about 2000 pages, of which 1700 pages are full online order pages, with more products being added daily. The entire site is contained within its PageFab database.

For further information, please contact Peter Weicker at peterweicker@shaw.ca,
or phone me at 604-582-6356.

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